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申请号:201911284018.8 公开号:CN111160731A 主分类号:G06Q10/06
申请人:【中文】东南大学【EN】SOUTHEAST University 申请日:2019.12.13 公开日:2020.05.15
摘要:【中文】本发明公开了一种基于旅客感知的空铁联程服务综合评价方法,包括以下步骤:S1:获取旅客对空铁联程服务质量感知评价数据,汇总并清洗数据;S2:使用多层结构方程模型构建空铁联程服务综合评价指标体系,运用验证性因子分析的方法选定评价指标;S3:初步建立联程服务评价的结构方程模型,同时对潜在变量之间的关系作出假设;S4:基于最终的评价数据,进行结构方程模型参数的拟合,验证变量关系并对模型进行修正;S5:确定最终的结构方程模型后,根据计算的潜在变量值对空铁联程服务进行评价。本发明从旅客感知的角度出发,对空铁联程服务进行综合性评价,有利于开展涉及空铁联程服务质量与旅客满意度形成机理及其市场影响作用的科学研究。 【EN】The invention discloses a passenger perception-based air-rail joint service comprehensive evaluation method, which comprises the following steps of: s1: acquiring passenger air-rail joint service quality perception evaluation data, summarizing and cleaning the data; s2: constructing a comprehensive evaluation index system of air-rail joint journey service by using a multilayer structure equation model, and selecting an evaluation index by using a method of verification factor analysis; s3: preliminarily establishing a structural equation model of the linkage service evaluation, and making assumptions on the relation between the potential variables; s4: fitting the parameters of the structural equation model based on the final evaluation data, verifying the variable relation and correcting the model; s5: and after a final structural equation model is determined, evaluating the air-rail linkage service according to the calculated potential variable value. The invention comprehensively evaluates the air-rail joint journey service from the perspective of passenger perception, and is beneficial to developing scientific research relating to the formation mechanism of the air-rail joint journey service quality and the passenger satisfaction and the market influence.
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