摘要：【中文】本发明提供了一种基于用户画像识别的智能营销系统，包括数据库、数据清洗系统、数据计算系统、ID‑Mapping系统、数据仓库系统、数据查询引擎和数据应用系统；数据清洗系统包括统一度量模块、伪MAC过滤模块、错误修正与数据过滤模块和数据格式转化模块；数据格式转化模块连接伪MAC过滤模块；数据计算系统包括分析指标计算模块、数据聚合模块和输出数据模块；数据仓库包括事件表、实体表和动态ID‑Mapping动态管理程序；实体表包括用户表、店铺表和卡券表；数据应用系统包括数据分析系统、标签工厂和智能营销系统；智能营销系统包括营销对象选择模块、营销场景设置模块和营销资源发放模块。本发明的有益效果：在基于多来源与多格式数据下基于用户画像识别的智能营销。 【EN】The invention provides an intelligent marketing system based on user portrait recognition, which comprises a database, a data cleaning system, a data computing system, an ID-Mapping system, a data warehouse system, a data query engine and a data application system, wherein the database is used for storing data; the data cleaning system comprises a unified measurement module, a pseudo MAC (media access control) filtering module, an error correction and data filtering module and a data format conversion module; the data format conversion module is connected with the pseudo MAC filtering module; the data computing system comprises an analysis index computing module, a data aggregation module and an output data module; the data warehouse comprises an event table, an entity table and a dynamic ID-Mapping dynamic management program; the entity table comprises a user table, a shop table and a card and ticket table; the data application system comprises a data analysis system, a label factory and an intelligent marketing system; the intelligent marketing system comprises a marketing object selection module, a marketing scene setting module and a marketing resource distribution module. The invention has the beneficial effects that: intelligent marketing based on user portrait recognition under multi-source and multi-format data.